There are replies you may not give. There are comments you may not make. There are truths you may not tell, in the world of public relations, for the public are fickle, and behave as a mob.
Although a brick-and-mortar shop and an online marketplace are both "real," they appeal to different demographics, showcase their goods through different methods and offer consumers different levels of pricing, service and convenience.
Needs Assessment The nature of your small business and the type and amount of customer interaction it requires to be successful dictate whether you need a physical address or a virtual one. If, for example, you're providing writing, copy-editing, consulting, accounting or billing services, the primary interface with your clients is by phone, email and fax, negating the need for work space beyond a home office.
Conversely, a small business in which you sell apparel, cosmetics, jewelry, art, furniture or home accessories will likely require display space, dressing rooms and appropriate storage.
Legalities and Expenses Traditional businesses and e-businesses both require you to have a business license. Registering your business name with the state registrar, acquiring a federal tax ID number, researching local zoning and licensing regulations, purchasing insurance pertinent to your needs and establishing banking relationships are critical steps in setting up shop in either venue.
An e-business run from a home office utilizes resources that already exist and which are then prorated as deductions for tax purposes. Shopping for goods electronically doesn't just save customers time and energy; it can also save them from paying sales taxes, provide them with more outlets to comparison-shop and eliminate the feeling of being pressured or followed around by a salesperson.
Many customers, however, prefer the ability to personally inspect the merchandise, ask for advice and assistance and be able to take their purchases home immediately rather than having to pay shipping costs and wait for delivery.
A traditional business satisfies those needs in addition to fostering an environment of trust through personal conversation and face-time.
Work As a small business owner, you are just as likely to obsess about its well-being whether it's 10 miles away or just down a hallway. Being able to separate your work life from your personal life is often a greater challenge when you and your job live under the same roof.
Instead of the expected freedom to manage time on your own terms as an e-entrepreneur, you could actually find yourself a slave to your own computer. While emergencies can come up in either scenario that require flexibility or "overtime," be mindful of your own needs to rest, spend time with family and pursue creative outlets.
In other words, recognize when it's time to lock that virtual door and call it a day. Her credits include many books, plays, optioned features, articles and interviews. She also travels extensively and is a gourmet chef.Mimi, hope all is well with you as it is with us.
Thank you for a great SOMOS PRIMOS issue for June I thought you might be interested in including the attached article in the next issue. Search and browse our historical collection to find news, notices of births, marriages and deaths, sports, comics, and much more.
Brick and Mortar Retail vs. E-commerce What is the Solution? 1. Executive Summary Although the recent development of the Internet has skyrocketed business sales for the average e-commerce company, there are many advantages that they are missing out on that a brick and mortar .
by Stefan Werning. Introduction. The notion of home as a place to return to has been particularly prominent (e.g. in popular culture) at times of ‘abrupt change either within the social or physical environment or in the world of ideas’.
Abrupt change and concurrent sentiments such as disorientation and arbitrariness are not limited to material contexts but also apply characteristically to. Jan 29, · The paper argues that many online merchants do not recognize that many brick-and-mortar business rules still apply to their businesses online.
"They often forget that the fundamental rules of successful business still apply" (Reichheld et al. ). After being taken down twice by Blogger within a single week, we got the message: It’s Time To Go. Gates of Vienna has moved to a new address.