Hugo just different consumer behaviour

The company manufactures clothes for men and women, as well as fragrances, cosmetics, watches, and eyewear through licensed agreements. The company sells its products in Europe, Asia, the Middle East, Africa, and the Americas, with over eleven hundred stores worldwide. The company envisages increasing revenue by streamlining its operations and focusing more on the core brands of the company.

Hugo just different consumer behaviour

Top 10 unbelievable historical concurrencies The different types of consumer behavior determine how consumers make purchasing decisions.

Though there are many influences on buyer behaviorfour main categories are often cited as the primary factors in a purchasing decision. The four major types of consumer behavior are habitual, variety, complex, and dissonance-reduction. Each of the different types of consumer behavior may be motivated by a variety of influences, including need, cultural influence, and psychological factors.

Habitual buying habits are the most common and the simplest purchasing decisions for most consumers. Choosing to buy a bunch of bananas rarely requires much extensive research on brands and product offering, and may be done on a regular or habitual basis.

Consumer Behavior Essay Sample Essay | Free Essays on Parson's College

Since a bunch of bananas from one brand is likely to be quite similar to one from another brand, there is not a high level of distinction between product choices. Habitual buying behavior is most often found with low-cost products for which a consumer has a regular need; price, convenience, and brand loyalty may sometimes affect habitual purchasing decisions.

Ad Varietal buying, also called limited decision making, involves a little more thought than habitual behavior. This type of behavior also requires little research on the part of the buyer, but may exist in markets where there is a high level of product variety.

When buying ice cream, for instance, a consumer may have to choose between a hundred different flavors, often from different brands. Varietal buying is frequently motivated by the desire for a change from habits, or the search for a better product. Complex or extensive decision making behavior requires research and significant difference exist between products.

Dissonance-reduction decisions, by contrast, also may require research, but occur in markets where there is little difference between products. Both of the categories tend to apply to markets where products are high value and irregular purchases, such as houses or jewelry.

Buying a car is often a complex decision, because there are many different brands and models that offer distinct features. Buying a one-carat pair of diamond earrings, however, might be a dissonance-reduction decisions, since most one-carat earrings will be roughly similar, regardless of brand.

What Are the Different Types of Consumer Behavior?

The motivating factors behind the different types of consumer behavior can be extremely complex. Need typically motivates most habitual purchases, such as food and gasoline. Personal and psychological attitudes or preconceptions may significantly alter some types of consumer behavior:Hugo Boss AG is a German luxury company that was founded in The company manufactures clothes for men and women, as well as fragrances, cosmetics, watches, and eyewear through licensed.

Oct 17,  · The different types of consumer behavior determine how consumers make purchasing decisions.

Hugo just different consumer behaviour

Though there are many influences on buyer behavior, four main categories are often cited as the primary factors in a purchasing decision.

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> Hugo Just Different – Consumer Behaviour and Profile the Market Essay Sample Hugo Just Different – Consumer Behaviour and Profile the Market Essay Sample In order for a company to understand how they can carry consumers to purchase their merchandise or service.

they must foremost understand the consumers’ personality. Hugo Just Different – Consumer Behaviour and Profile the Market Essay Sample In order for a company to understand how they can persuade consumers to buy their product or service, they must first understand the consumers’ personality.

Hugo Just Different – Consumer Behaviour and Profile the Market Essay Sample In order for a company to understand how they can carry consumers to purchase their merchandise or service. they must foremost understand the consumers’ personality.

Hugo Just Different - Consumer Behaviour and Profile the Market | Essay Example