Thesis of the mcdonaldization of society

History and influences[ edit ] Bernays and Adorno[ edit ] Debord claims that in its limited sense, spectacle means the mass mediawhich are "its most glaring superficial manifestation. Clark argues that the spectacle came to dominate Paris during the Second Empire thanks to Haussmann's renovation of Paris. Debord, however, said that the society of the spectacle came to existence in the late s. In a spectacular society, the system of commodity production generates a continual stream of images, for consumption by people who lack the experiences represented therein.

Thesis of the mcdonaldization of society

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access The McDonaldization Of Society Essay Sample George Ritzer has taken central elements of the work of Max Weber, expanded and updated them, and produced a critical analysis of the impact of social structural change on human interaction and identity.

According to Max Weber, formal rationalization is the search by people for the optimum means to a given end shaped by rules, regulations and larger social structures.

In the recent years, they could use institutionalized rules that help them decide or even dictate to them — what to do. Ritzer suggests that in the later part of the Twentieth Century the socially structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction and individual identity.

Central concepts employed in the fast-food industry have spread to all types of restaurants. Coffee shops, banks, toy stores, bookstores, newspapers, child care, learning centers and a host of others have followed.

In Thesis of the mcdonaldization of society s and s, McDonaldization has extended its reach into more and more regions of society and the world as a whole as these well-established companies widen their operation into other countries and continents.

According to Ritzer, there are four characteristics in McDonaldization process: Efficiency means the choosing of means to reach a specific end rapidly, with the least amount of cost or effort.

The idea of efficiency is in handling of large tasks requiring a great deal of paper works. This is being done in McDonalds through the use of an operating manual which contains in written form the complete method for conducting the franchised business and provides detailed advice and guidance on how the business should be operated.

The procedures are already tested for a number of years and are now the set standard of procedures in all company-owned stores and franchised outlets. Any deviation from such will be a violation of the franchise agreement. Calculability — numerical standards are set for both processes and end results.

In terms of processes, the measurement is usually on speed, whereas for end result, the number of goods produced and served or their size. Examples of this element include: Predictability refers to the attempt to structure our environment so that surprise and difference do not encroach upon our sensibilities.

There are set of menus and value meals to choose from. Control Through the Substitution of Nonhuman for Human Technology — this is especially true with the use of computers, automatic cash registers, automatic cooker and the like for redundant and clerical jobs.

Most clerical jobs are now performed through the use of computers and are usually automatic or programmed thereby removing human intervention in the process. It was common to see long lines of people waiting to be served before bank teller booths. Through the use of 24 hour service customer hotline most queries are done over the phone.

The clients can open an account, transfer fund, reorder checkbooks, stop payment and do investment transactions anytime without going to the bank. People can pay their bills without going to the merchants. Bank statements can be downloaded and printed anytime through the internet or receive faxed copy through instructions coursed through the phone.

Thesis of the mcdonaldization of society

People can now buy from supermarkets, groceries, bake shops and other establishments using their ATM cars through swiping just like a credit card. The computerization made it easier for the banks to serve the most number of people, in a wider range, anytime, anywhere without much human intervention.

The bank saves on time, personnel and rental fees. Recently, they also came out with express banking centers in malls, supermarkets and other busy areas which were open on Sundays and holidays to accommodate busy clients aside from installation of ATMs everywhere.

The Irrationality of Rationality Although there have been many benefits and conveniences that are related to this process of McDonaldization: By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.

As our children grow up within these systems, they develop habits which insure our increasing dependency upon the systems. The packaging used in fast food industry pollutes the environment.

People are no longer encouraged to think of new ways of doing things. Workers may feel like robots programmed to perform certain tasks due to required strict adherence to rules, regulations and procedures.

The computerization of most customer-oriented tasks lessens the chance of people to interact and communicate with each other which is a basic need of human as social beings. Services tend to be impersonal and so stiff. This might be the reason why the problem on chronic depression is rampant especially in highly progressive countries and busy cities.The McDonaldization of Society GEORGE RITZER The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American have become a nation driven by concerns for rationality,speed,and efficiency that are so well illustrated by the McDonalds’style of.

George Ritzer as 'The process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world'.[11] The concept of McDonaldisation involves four basic ideas/5(9). According to George Ritzer, in his book The Mcdonalization of Society, he believes that McDonalization is "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world." McDonalization is a way of life.

by Emanuele John Gelsi, B.A. (JCU), (JCU) [email protected] March A thesis is submitted in partial fulfilment of the requirements for the Degree of Master of Social Planning and Development in the Department of Sociology and Anthropology at The University of Queensland.

According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast food chains. These include efficiency, calculability, predictability and standardization, and control.

The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world." The McDonaldization thesis in its cultural version is a comparatively recent idea about the worldwide homogenization of cultures .

Thesis of the mcdonaldization of society
The McDonaldization Of Society | Essay Example